Epicoop is a food cooperative outlet based in Vevey, Switzerland. The project consisted on providing a logo and visual identity that expressed the values and principles of the organisation.
The icon links the concept of togetherness and collaboration with the symbol of ear of wheat while the logotype’s wavy setting is a reminder of the lake Leman which gives identity to the Riviera area. Despite being local and relatively small, Epicoop’s management system is organised through databases and media platforms that facilitate the exchanges between members. The visual identity is therefore optimized for both physical and on screen layout and communication.